Strategic planning means understanding the strengths and values of a company

​

Running a company successfully is an ongoing process of preservation, but also of constant further development and change. A clever corporate strategy forms the basis for a competitive positioning of the company in the market in the future.

​

The SNU SABINE NIXDORF GmbH - Personnel and Management Consulting offers support in the company life cycle in terms of organizational design, growth projects and profitability increases, in marketing and sales optimization.

​

Business strategies are difficult to develop, but then easy to explain. In theory, the strategy follows the corporate goal and the tactics follow the strategy. However, this logic harbors the risk that companies are so concerned with the topics of tactics and day-to-day business that they fail to check whether they are still pursuing the right goal with the right strategy. Once an organization has got used to processes and rules and has established itself in them, there is usually no willingness to proactively adapt to changing framework conditions, because this ultimately goes hand in hand with the development of new corporate goals and new corporate strategy, as well as new business areas and functional strategies including tactics and measures etc.

​

Strategies require clearly formulated objectives that can be realistically implemented. In addition to economically relevant parameters, we recommend including strengths and core competencies as well as the company's values. Whether a strategy change (pursuing new goals) is actually "smart", sustainable and feasible for a company depends mostly on numerous factors.

​

The following questions can help you develop your own strategy:

​

• What motivates me to set new business goals?

• For which specific objective do I want to develop a strategy?

• Which existing resources in the company can I use for this?

• What additional resources (staff, machines, know-how) do I need?

• Does the goal you set coincide with my personal convictions and values?

• Which ways of implementation are there? Should a plan B be developed?

• Which calculable and incalculable risks am I willing to take?

• What costs do I have to calculate (budget planning)?

• Is the possible return or added value in an acceptable relationship to the investment?

• What are the possible risks of a change in strategy with regard to today's core business?

• Who can reliably support me internally and externally on this path?

• ...

We are happy to discuss these and numerous other topic-related questions in a constructive dialogue. The objective can be the joint development of a strategy or the objective and critical evaluation of already existing considerations.

The SNU SABINE NIXDORF GmbH is a consulting company for entrepreneurs, managing directors, the self-employed and executives. The company and its employees will not offer or carry out any tax and / or legal advice themselves.

​

The coaching and discussion offers for entrepreneurs and their employees, especially on the subject of burnout, do not represent an offer of psychotherapeutic or comparable medical diagnosis or treatment Assign mental coaching.