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CRM meets ERP

 

CRM  Customer relationship management is the consistent alignment of a company with its customers and the systematic design of customer relationship processes.

 

ERP Enterprice Resource Planning describes the entrepreneurial task of planning and controlling resources such as capital, personnel, operating resources, material, information and communication technology, IT and telecommunications systems in the sense of the corporate purpose in a timely and needs-based manner.

 

Who needs which information?

interested persons

Customers

 

by phone, mail, fax, field service, campaign, ...

interest

Requests

information

dialog

offer

purchase

transaction

power

claim

service

Customer loyalty

relationship

reference

Customer data

Order data

Transactions 

base data

Movement data 

New installation

modification

deletion

assignments

Credits

Cancellations

Services

Products

bills

requirements

Projects

Analyzes

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